« Stella Artois in New York City | Main | It's Getting Hot In Here. »
Monday
Sep062010

Stella Artois in NYC

A few weeks back, Stella Artois hosted a promotional competition at my bar, inviting patrons to pour the perfect Stella Artois using their 9-Step Pouring Ritual. In reality, most bartenders in most bars in the US don’t go through such pomp and circumstance when they pour a beer from the tap. Some bars don't have the proper dish sink system, but more importantly most American drinkers aren't familiar with the process. Many American drinkers might get antsy watching the process as they tend to value a rapidly poured beer more than a properly poured one. However, Belgians are world renown for the incredible focus on detail and ritual with which they regard their beer. Stella Artois is a classic Belgian beer; hence, their 9-Step Pouring Ritual.

Turns out the event I competed in was the first round in what is actually the 14th Annual Stella Artois World Draught Master Competition. Anyway, I took part in the competition at my bar mostly because I just happened to be there. Due in part to the fact that most of the other competitors were just regular bar patrons - and possibly had never poured a tap beer in their lives - somehow I won. Anybody that knows me knows that I’m not particularly competitive. However, when I heard that the winner of that competition would win a trip to New York to compete in the next level of the Stella Artois World Draught Master Competition, I got even more serious and did my homework. The regional competition brought together some decent bartenders from the Madison area, but with some practice and a little luck I ended up taking first place.

So, as much as I can still barely believe it, Stella Artois and Wisconsin Distributors are sending me tomorrow to New York City to compete Wednesday night against 12 other bartenders from the eastern seaboard. Keep in mind I’m still in Panama right now. So tomorrow I’m flying 2000 miles to pour a beer. And I can’t wait. Apparently, if I take 1st or 2nd place in this competition, there is one more competition in Boston next week before the ultimate final in London in October.

You can read more about the competition here and you can check out their interactive game where you try online to pour the perfect Stella Artois using the 9-Part Pouring Ritual. I’ll warn you: if you’re at all competitive, it’s insanely addictive. Apparently they are taking the highest score from online game to be the wild card at the upcoming competitions in Boston, so give it a shot.

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (10)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Response: judge Ray Harding
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Response: Judge Ray Harding
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Response: Judge Ray Harding
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Response: judge Ray Harding
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Response: Judge Ray Harding
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Response: Judge Ray Harding
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Response: Judge Ray Harding
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response
    Stella Artois in NYC - Chris The Bartender - Learn Flair Bartending, Bar Supplies, Mixology, Wine, Beer, Cocktails
  • Response

Reader Comments (8)

That's awesome, good luck!! You got this mang!!

September 6, 2010 | Unregistered CommenterCN

I just found your blog after seeing some Flair in Montreal a few weeks ago. I just got a bottle and haven't even started throwing it. Coincidentally, I live in downtown NYC.

Do you think this event would be fun to watch? Or is it more for the competitors?

September 7, 2010 | Unregistered CommenterM

Hey M, ehh this competition isn't about flair at all, it's just watching people pouring beer. So maybe not that exciting...
If you've got nothing else going on tonight, stop on down to the Ainsworth of you want and say hi. But yeah, it won't exactly be the "don't miss" event of the season...

September 8, 2010 | Unregistered CommenterChris

Hey man! Been trying this online Stella game for 2 days now! OMG My best score is 736! I think after as many times as I've played this I will never pour a Stella incorrectly again! LOL Good luck out there man. Maybe I'll get lucky and beat this high score and see ya out there. Thanks for all the useful info on your site man. Keep up the great work. Where are you located? Do you do any flair training in person?

September 8, 2010 | Unregistered CommenterRyan

Haha, that is awesome! Best of luck Chris! I'm moving to London in days and i will DEFINITIVELY come watch if u proceed to London xD

September 8, 2010 | Unregistered CommenterKris

I didn't think I'd be losing my voice yelling at a beer pouring competition but that was damn fun. Paul and I were pumped you made it to Boston. I am positive that the old judges were perving for the girls and giving them points.

Kick Ass in Mass.

September 9, 2010 | Unregistered CommenterMattFromNYC

Ryan: Dude, tell me about it. That was about my best score, too. Whomever actually has those top 10 scores of 760+ are completely nuts. Thanks for the kind words - happy to help. I've lived in Madison, WI for about 12 years now. I used to hold weekly classes out of the bar that I work in, but now I focus more on online work and the occasional corporate training. I'm always happy to flip with anyone who happens to be in Madison.

Kris: I'm advancing to Boston. I'm sure it'll be tough competition, but if I make it, I can't wait to meet you in London! Congrats on the move - sounds like a great place to be.

Matt: Haha, really great to meet you and Paul, so glad you made it out, and thanks for cheering for me. Your recon with the judges came in handy. Boston is next Friday night - I'll let you know how things go!

September 10, 2010 | Registered CommenterChris The Bartender

Dear Chris Myers, this is nice post, And nice job, but i can't understand why Kris said it is fun. I think it is maybe exciting.

March 12, 2014 | Unregistered CommenterJanet Willson

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>